Title

Sexes Sell

Venue

Campus Center

Field of Study

Gender Studies

Abstract

This research project fixated on the disparities between items marketed for men and women. It focused on the price difference for identical products and how they were marketed to appeal to consumers. Varying age groups were analyzed as well as different product types, ranging from children’s toys to personal hygiene products. Other points of interest included evaluating tactics other than advertisement content such as fonts, color schemes, and people used to sell the products. The purpose of the project was to raise awareness about gender influences on marketing strategies and to delve into the tactics used to appeal to the respective sexes the items are advertised to.

Start Date

20-4-2018 9:00 AM

End Date

20-4-2018 10:00 AM

Share

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Apr 20th, 9:00 AM Apr 20th, 10:00 AM

Sexes Sell

Campus Center

This research project fixated on the disparities between items marketed for men and women. It focused on the price difference for identical products and how they were marketed to appeal to consumers. Varying age groups were analyzed as well as different product types, ranging from children’s toys to personal hygiene products. Other points of interest included evaluating tactics other than advertisement content such as fonts, color schemes, and people used to sell the products. The purpose of the project was to raise awareness about gender influences on marketing strategies and to delve into the tactics used to appeal to the respective sexes the items are advertised to.