The Influence Of The Magazine Upon The Advertisement

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Authors
Bender, Ron
Advisor
Ernest Bacon
H. N. Larsen
Rev. J. Eugene Peoples
Editor
Date of Issue
1968-04-01
Subject Keywords
Publisher
Citation
Series/Report No.
item.page.identifier
Title
The Influence Of The Magazine Upon The Advertisement
Other Titles
Type
thesis
Description
Abstract
In the field of advertising much emphasis is being placed upon motivational research and consumer psychology. Marshall McLuhan tells us that the medium is the message. It is not what is said, but how it is said. This thesis deals with how the message is pragmatically stated in the medium of magazines. It attempts to display how the message is constructed in accordance with the image and framework of a particular magazine. In a sense the message is going through the magazine to the ultimate consumer. I hope to show in this work that a magazine does influence an advertisement in its make-up and layout, I hope to emphasize the point that the magazine as well as the message is an important aspect of magazine advertising.
Sponsors
Degree Awarded
Bachelor's
Semester
Spring
Department
Business, Accounting & Economics