The Business Implications of Electronic Commerce on the Internet
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Authors
May, Christopher
Advisor
Belle Marie Talbert
Jeffrey Morris
Bethalee Wilson
Jeffrey Morris
Bethalee Wilson
Editor
Date of Issue
1998-04-01
Subject Keywords
Publisher
Citation
Series/Report No.
item.page.identifier
Title
The Business Implications of Electronic Commerce on the Internet
Other Titles
Type
thesis
Description
Abstract
The purpose of this paper is to explore and analyze the impact of the Internet on businesses or entrepreneurs seeking to market their goods and services online. This report will explore the history and utilities of the Internet, focus on its progression and commercialization, introduce the functionality of electronic commerce in today's business environment, and address the external industry concerns and challenges businesses face in implementing Internet technology within a business strategy. Finally, conclusions and recommendations are presented based on research obtained from these pressing issues. Ultimately, the objective of this report is threefold: inform businesses and entrepreneurs of the Internet's potential as a marketing medium, recognize pending regulations and concerns inherent to the Internet's development, and stress the need for strategic planning in accepting and implementing the Internet and electronic commerce in a marketing scheme.
Sponsors
Degree Awarded
Bachelor's
Semester
Spring
Department
Business, Accounting & Economics