The #MeToo Movement And Its Effect on Women’s Representation in Vogue

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Authors

Stoliar, Anzhela

Date of Issue

2024

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en_US

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Abstract

Social movements influence mass media and force them to change to stay relevant to their audience. At the same time, mass media shows shifts happening in the world and thus affects how people perceive one issue or another. Vogue is a worldwide popular magazine for women that mostly focuses on fashion but also covers other areas such as culture, TV shows, and so on. The recent research focused on analyzing the representation of women in Vogue in general by discussing under- or misrepresentation. This study seeks to determine if the #MeToo movement, which allowed victims of sexual harassment to get their voices heard, had influenced Vogue's representation of women in their magazines one year after the movement started. The study examines the front page of Vogue magazine from five different countries from different regions of the world. The findings show that the front page of Vogue magazine has not changed since the #MeToo movement started, and the images presented on the front page still reinforce messages of weakness, vulnerability, and sexualization of women.

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