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    The Business Implications of Electronic Commerce on the Internet

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    1998_MayC_THS_000293.pdf (2.945Mb)
    Author
    May, Christopher
    Advisor
    Belle Marie Talbert; Jeffrey Morris; Bethalee Wilson
    Date of Issue
    1998-04-01
    Metadata
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    URI
    https://scholars.carroll.edu/handle/20.500.12647/96
    Title
    The Business Implications of Electronic Commerce on the Internet
    Type
    thesis
    Abstract
    The purpose of this paper is to explore and analyze the impact of the Internet on businesses or entrepreneurs seeking to market their goods and services online. This report will explore the history and utilities of the Internet, focus on its progression and commercialization, introduce the functionality of electronic commerce in today's business environment, and address the external industry concerns and challenges businesses face in implementing Internet technology within a business strategy. Finally, conclusions and recommendations are presented based on research obtained from these pressing issues. Ultimately, the objective of this report is threefold: inform businesses and entrepreneurs of the Internet's potential as a marketing medium, recognize pending regulations and concerns inherent to the Internet's development, and stress the need for strategic planning in accepting and implementing the Internet and electronic commerce in a marketing scheme.
    Degree Awarded
    Bachelor's
    Semester
    Spring
    Department
    Business, Accounting & Economics
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    • Business, Accounting and Economics Undergraduate Theses

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