This presentation will cover topics in the everchanging realm of entrepreneurship. The term “entrepreneur” is one that is tossed around quite loosely in our modern world. What is an entrepreneur? As a third year Finance student in Carroll’s Entrepreneurship Program, I have begun to develop the skills necessary to run and launch a profitable product-based business with little to no capital investment. Throughout this semester, I’ve worked on launching my third business startup to date. In my first two ventures, I ran product-based businesses. However, this startup is different. I will discuss the challenges and difficulties that arose with launching a servicebased company including a constant need for cash.