Sexes Sell

Abstract

This research project fixated on the disparities between items marketed for men and women. It focused on the price difference for identical products and how they were marketed to appeal to consumers. Varying age groups were analyzed as well as different product types, ranging from children’s toys to personal hygiene products. Other points of interest included evaluating tactics other than advertisement content such as fonts, color schemes, and people used to sell the products. The purpose of the project was to raise awareness about gender influences on marketing strategies and to delve into the tactics used to appeal to the respective sexes the items are advertised to.