Browsing Political Science and International Relations Undergraduate Theses by Subject "political advertising, Montana"
Now showing items 1-1 of 1
-
Negative Political Advertising: A History and Analysis of its Effectiveness with a Case Study from Montana
(2008-04-01)Negative, or attack, political advertisements have been a part of American politics since the country’s inception. In fact, the Declaration of Independence was essentially America’s first negative political ad. Despite ...