Web Analytics with N8stats

Abstract

The Web provides businesses the opportunity to present and market themselves as never before. Given the ability to present almost unlimited information, a key question is how should that information be organized. N8stats is a web analytics system that I’ve designed to provide feedback on website structure and design in realtime. In particular, I explore the use of regression analysis to determine the correlation between time spent browsing a web page and page word count as a measure of whether users are reading content on a page. Markov chain analysis is also used to determine whether or not users are clicking through a particular page to reach content on a second or third page. This project walks through the development of the N8stats tool and an analysis of the Carroll College web site using data collected during Fall 2012.