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    Web Analytics with N8stats

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    WoodsN_2013final.pdf (1019.Kb)
    Author
    Woods, Nathan
    Date of Issue
    2013-04-01
    Metadata
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    URI
    https://scholars.carroll.edu/handle/20.500.12647/3401
    Title
    Web Analytics with N8stats
    Type
    thesis
    Abstract
    The Web provides businesses the opportunity to present and market themselves as never before. Given the ability to present almost unlimited information, a key question is how should that information be organized. N8stats is a web analytics system that I’ve designed to provide feedback on website structure and design in realtime. In particular, I explore the use of regression analysis to determine the correlation between time spent browsing a web page and page word count as a measure of whether users are reading content on a page. Markov chain analysis is also used to determine whether or not users are clicking through a particular page to reach content on a second or third page. This project walks through the development of the N8stats tool and an analysis of the Carroll College web site using data collected during Fall 2012.
    Degree Awarded
    Bachelor's
    Semester
    Spring
    Department
    Mathematics, Engineering & Computer Science
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