Practical Approaches to Business Writing: The Small-Business Person's Guide to Effective Functional Prose

Abstract

Several books on the market today offer valuable academic information about business writing. In fact, their titles will appear at the end of each chapter so you can take advantage of what other authors have to offer. Most of these books, however, are written for college writing students or corporate writing professionals. Few of them consider your unique small-business needs. I’ve purposely tailored my approach to meet those needs by designing a concise and practical guide to writing effective business prose. For instance, in addition to discussing general topics like how to write proposals, I also provide information about business plans, marketing plans, and loan proposals—specific types of writing every small-business professional needs to know how to do. Moreover, I demonstrate how to write these documents by using practical examples drawn directly from the small-business environment.