Marketing Research: Insurance Against Product Failures

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Authors
Rigler, Richard
Advisor
George Rybakoff
Editor
Date of Issue
1967-04-01
Subject Keywords
Publisher
Citation
Series/Report No.
item.page.identifier
Title
Marketing Research: Insurance Against Product Failures
Other Titles
Type
thesis
Description
Abstract
My purpose In writing this thesis Is to acquaint the public with the field of marketing research which gives management the facts on which to base its product decisions. Marketing research is a management tool which is increasingly important as the marketing management area becomes a more and more vital determinant of business success and failure. Marketing research is a challenging, exciting field. In the opinion of many it is one of the last frontiers among business skills.
Sponsors
Degree Awarded
Bachelor's
Semester
Spring
Department
Business, Accounting & Economics