Date of Award

Spring 1969

Document Type



Business, Accounting & Economics

First Advisor

Ernest Bacon

Second Advisor

Charles Mandeville

Third Advisor

Eugene Franks


Today's business world is growing so fast that many times this exceedingly fast growth can leave a company without sense of purpose and direction. Any business enterprise that lacks purpose and direction is futile because all of its activities will wander in different directions with no unifying purpose, ultimately chaos will come. The purpose of this thesis is to provide an answer to the need of purpose and direction of any business enterprise; my answer is named Management by Objectives. Originally, this term was coined by Peter F. Drucker in his book "Practice of Management" (1954), and later developed by many other writers especially George S. Odiorne in his book "Management by Objectives" (1965).