Date of Award

Spring 1998

Document Type



Business, Accounting & Economics

First Advisor

Belle Marie Talbert

Second Advisor

Jeffery Morris

Third Advisor

Bethalee Wilson


The purpose of this paper is to explore and analyze the impact of the Internet on businesses or entrepreneurs seeking to market their goods and services online. This report will explore the history and utilities of the Internet, focus on its progression and commercialization, introduce the functionality of electronic commerce in today's business environment, and address the external industry concerns and challenges businesses face in implementing Internet technology within a business strategy. Finally, conclusions and recommendations are presented based on research obtained from these pressing issues. Ultimately, the objective of this report is threefold: inform businesses and entrepreneurs of the Internet's potential as a marketing medium, recognize pending regulations and concerns inherent to the Internet's development, and stress the need for strategic planning in accepting and implementing the Internet and electronic commerce in a marketing scheme.